Jalia Pettis is an Arizona-based makeup artist, hairstylist, and educator. Her passion and ability have been recognized with numerous awards, including NAHA Makeup Artist of the Year (2022) and the International Beauty Industry Award (2020-2021). Pettis’ work spans a variety of settings, from film, television, and editorial, to creative direction and business development. In addition, she has worked with a range of clients, from internationally recognized brands to musicians, celebrities, athletes, and more.

A truly multifaceted artist, Pettis excels in a broad spectrum of specialties, from clean beauty to men’s grooming, natural hair, high-octane glamor, and much more. As an educator, her goal is to equip others with the tools and self-confidence to start their industry adventure.

Sherry Ratay is an internationally-acclaimed, celebrity colorist, Joico commercially artistic colorist, award-winning color expert and salon owner. Sherry travels all over the country to train and educate other professionals; she has had the pleasure and opportunity to make people look and feel beautiful for the past 20+ years. Although she owns her own luxury salon in Central Florida called Salon Ratay, she continues to intensely train with all of the major manufacturers in hair color and further her education. Sherry’s passion for education does not stop there. Along with being well versed in teaching all of the other hair color lines, Sherry has decided to dedicate her career to hair color. As a respected professional in the community, Sherry’s advice has been attributed in Vogue, Salon Today, American Salon, Modern Salon Magazine and Central Florida Lifestyle Publications. She has also been featured in Orlando Magazine, as the #1 Hair Colorists for women and men in the Central Florida area. As the Ratay brand develops, Sherry travels to Sam Brocato Salon in New York City.

“Haircolor is the ultimate beauty accessory.”

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Recently named ‘North America’s Educator of the Year’, Candy Shaw is a hairdresser, salon owner, manufacturer and female entrepreneur. Nicknamed ‘The Balay Lama’, Candy literally grew up in the beauty business as the daughter of world-champion competition hairdresser Jamison Shaw and professional make-up artist Sara Shaw. As a young girl, Candy grew up around her parents’ houseguests such as Vidal Sassoon, Paul Mitchell, and AVEDA founder Horst Rechelbacher. Candy owns and operates Jamison Shaw Hairdressers in Atlanta, a 50-chair salon where she personally sees up to 25 guests each day utilizing the power of her paintbrush and French scissors. Candy founded both ‘The Academy at Jamison Shaw’, an advanced hair painting and French cutting Academy, and her newest venture, Sunlights Balayage, the world’s foremost balayage brand.

A fixture at shows and seminars around the world, Candy’s done hair for the Grammys, the American Country Music Awards, the Cannes Film Festival, Mercedes-Benz Fashion Week, a Playboy Mansion Soiree, and two Super Bowls. She’s headlined shows in Australia, South Africa, England, Italy, Japan, and Scandinavia as well as New York, LA, and Chicago.

Candy has served on the Board of Directors of Intercoiffure America-Canada, the world’s most prestigious international salon organization, and Beauty Changes Lives, an organization that empowers present and future hairdressers with scholarships, mentorships, and inspiration. She is a recipient of Intercoiffure’s ‘Award of Excellence’, ‘President’s Award’, and has twice been named ‘Personality of the Year’ in ceremonies in Paris. She’s also the recipient of awards like ‘Maverick of the Year’, ‘Female Entrepreneur of the Year’, ‘Woman of the Year’, and ‘Small Business Person of the Year’. Candy is a member of PBA.

American Salon calls Candy one of the “most powerful and influential women in the professional beauty industry” and Modern Salon describes her as “‘the face of our industry’ – highlighting all that is good about the salon community.” Referred to as “the world’s fastest growing, most recognizable hair color brand,” thanks to its bright and shiny yellow disposition, Sunlights is available in a dozen countries.

Candy’s celebrity clientele includes country music stars Carrie Underwood, Miranda Lambert, Kenny Rogers, and The Rascal Flatts. Her salon’s been the official salon of the Atlanta Falcons Cheerleaders for decades. She is married to Fred Codner; together they have three children.

Jayvana’s love for hair started at a young age and has allowed her to share her gift with countless people for more than 25 years. She is the owner and operator of Divine Destiny Creations. Jayvana always says knowledge is power. She believes in continuous learning to always improve her craft. She decided to further her knowledge by obtaining her Master Barber license in 2017.  Now, she travels across the world educating and learning new techniques. She is a certified hair loss specialist, certified in keratin treatments, and more.

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