HOUSTON IMAGE EXPO
November 12 & 13, 2023
Texas Department of Licensing & Regulation Continuing Education Provider #2079
IN THE MEANTIME, CHECK OUT THE LIST OF LEGENDS WE’VE SHOWCASED AT IMAGE EXPO
Sunday, October 23 | 9:00 a.m. to 5:00 p.m.
Buildable Looks in Session Styling
Sunday | 11:00 a.m. - 11:40 a.m.
Working as a Session Stylist it is important to have a good starting point when on set as a Hair Stylist and/or Makeup Artist. Your initial look should provide a foundation and allow you to build upon it with ease. In this look & learn class we will show how to transition your looks for the sake of time and also discuss practical business tips in order to work effectively in a Session Styling capacity.
Jalia Pettis is an Arizona-based makeup artist, hairstylist, and educator. Her passion and ability have been recognized with numerous awards, including NAHA Makeup Artist of the Year (2022) and the International Beauty Industry Award (2020-2021). Pettis’ work spans a variety of settings, from film, television, and editorial, to creative direction and business development. In addition, she has worked with a range of clients, from internationally recognized brands to musicians, celebrities, athletes, and more.
A truly multifaceted artist, Pettis excels in a broad spectrum of specialties, from clean beauty to men’s grooming, natural hair, high-octane glamor, and much more. As an educator, her goal is to equip others with the tools and self-confidence to start their industry adventure.
Chunky Highlights 1990’s with Sherry Ratay
Sunday | 12:00 p.m. - 12:40 p.m.
This 90s hairstyle is making a comeback, and for a good reason.
If the term "chunky highlights" conjures some rather nightmarish memories of the late nineties when it seemed that striped hair was all the rage… you're not alone. The term itself doesn't exactly sound incredibly appealing. But there's a reason chunky highlights are making a triumphant return in 2021, and it's all about the technique. We will discuss WHY the 90's are trending and pin point the artist and celebrities' that are the trend setters from the 90's. As well as how you can transition this trend to your daily clients that sit in your chair.
Sherry Ratay is an internationally-acclaimed, celebrity colorist, Joico commercially artistic colorist, award-winning color expert and salon owner. Sherry travels all over the country to train and educate other professionals; she has had the pleasure and opportunity to make people look and feel beautiful for the past 20+ years. Although she owns her own luxury salon in Central Florida called Salon Ratay, she continues to intensely train with all of the major manufacturers in hair color and further her education. Sherry’s passion for education does not stop there. Along with being well versed in teaching all of the other hair color lines, Sherry has decided to dedicate her career to hair color. As a respected professional in the community, Sherry’s advice has been attributed in Vogue, Salon Today, American Salon, Modern Salon Magazine and Central Florida Lifestyle Publications. She has also been featured in Orlando Magazine, as the #1 Hair Colorists for women and men in the Central Florida area. As the Ratay brand develops, Sherry travels to Sam Brocato Salon in New York City.
“Haircolor is the ultimate beauty accessory.”
KeraRX: From Stylist to Keraplastician!
Sunday | 1:00 p.m. - 1:40 p.m.
The average ticket for a Keratin Smoothing Treatment is $300. If you do ONE client a week, every week for a year, that’s almost $20,000! (Now multiply those same results by the REAL number of clients you will see each week… and we are talking about some serious money.)
Earn more $$$ for yourself and your salon by learning the benefits of adding a formaldehyde-free keratin smoothing system to your service menu. In this exciting class, attendees will explore the differences between some of the industry’s most popular smoothing treatments/keratins while learning more about the revolutionary new Keraplasty Keratin Smoothing System, a Triphasic formulation which thickens hair by replacing amino acids missing in the hair strand, restructures disulfide bonds to reduce/control curl, and improves the condition of the hair by creating a protective protein layer around the hair to eliminate frizz/smooth the cuticle for up to 4 months, all without Formaldehyde/Methylene Glycol... or those awful fumes found in some other keratin lines!
Bio
Bio
NudeU: Wax That cl-ASS!
Sunday | 2:00 p.m. - 2:40 p.m.
Some like it soft… some like it hard. However you like it, NudeU has formulated an amazing line of hard and soft waxes preferred by estheticians around the world perfect for YOU! Made from natural, high-quality ingredients, our waxes adhere to hair without damaging the skin or leaving irritating residue, guaranteeing excellent results on all areas of the body, including the most sensitive areas, like the bikini, underarms, chest, legs, and face.
Waxing is no longer a “mystery” hidden in the back room of the local beauty salon. People in today’s society have become more open about their personal grooming preferences and the importance of style, physical appearance, and good hygiene. On top of being smooth and feeling sexy for several weeks, waxing establishes healthier, cleaner skin, plus it contributes to maintaining a more hygienic private area.
Bio
'Ten Commandments of Better Balayage' w. Candy Shaw
Sunday | 3:00 p.m. - 3:40 p.m.
This brand-new presentation from the Balay Lama™️ will give you the roadmap needed to deliver a better highlighting experience in the salon. From consultation tips to toning tricks and so much more, Candy will dive into a plethora of subjects to help guide you in becoming a painting pro! You won't want to miss this complimentary look & learn opportunity from the world's leader in balayage education and recent recipient of the 'Independent Educator of the Year' award. See you at the Main Stage, Balay Believers!
Recently named ‘North America’s Educator of the Year’, Candy Shaw is a hairdresser, salon owner, manufacturer and female entrepreneur. Nicknamed ‘The Balay Lama’, Candy literally grew up in the beauty business as the daughter of world-champion competition hairdresser Jamison Shaw and professional make-up artist Sara Shaw. As a young girl, Candy grew up around her parents’ houseguests such as Vidal Sassoon, Paul Mitchell, and AVEDA founder Horst Rechelbacher. Candy owns and operates Jamison Shaw Hairdressers in Atlanta, a 50-chair salon where she personally sees up to 25 guests each day utilizing the power of her paintbrush and French scissors. Candy founded both ‘The Academy at Jamison Shaw’, an advanced hair painting and French cutting Academy, and her newest venture, Sunlights Balayage, the world’s foremost balayage brand.
A fixture at shows and seminars around the world, Candy’s done hair for the Grammys, the American Country Music Awards, the Cannes Film Festival, Mercedes-Benz Fashion Week, a Playboy Mansion Soiree, and two Super Bowls. She’s headlined shows in Australia, South Africa, England, Italy, Japan, and Scandinavia as well as New York, LA, and Chicago.
Candy has served on the Board of Directors of Intercoiffure America-Canada, the world’s most prestigious international salon organization, and Beauty Changes Lives, an organization that empowers present and future hairdressers with scholarships, mentorships, and inspiration. She is a recipient of Intercoiffure’s ‘Award of Excellence’, ‘President’s Award’, and has twice been named ‘Personality of the Year’ in ceremonies in Paris. She’s also the recipient of awards like ‘Maverick of the Year’, ‘Female Entrepreneur of the Year’, ‘Woman of the Year’, and ‘Small Business Person of the Year’. Candy is a member of PBA.
American Salon calls Candy one of the “most powerful and influential women in the professional beauty industry” and Modern Salon describes her as “‘the face of our industry’ – highlighting all that is good about the salon community.” Referred to as “the world’s fastest growing, most recognizable hair color brand,” thanks to its bright and shiny yellow disposition, Sunlights is available in a dozen countries.
Candy’s celebrity clientele includes country music stars Carrie Underwood, Miranda Lambert, Kenny Rogers, and The Rascal Flatts. Her salon’s been the official salon of the Atlanta Falcons Cheerleaders for decades. She is married to Fred Codner; together they have three children.
Monday, October 24 | 9:00 a.m. to 4:00 p.m.
Stop Oiling, Start Hydrating!
Monday | 10:00 a.m. - 10:40 a.m.
Jayvana’s love for hair started at a young age and has allowed her to share her gift with countless people for more than 25 years. She is the owner and operator of Divine Destiny Creations. Jayvana always says knowledge is power. She believes in continuous learning to always improve her craft. She decided to further her knowledge by obtaining her Master Barber license in 2017. Now, she travels across the world educating and learning new techniques. She is a certified hair loss specialist, certified in keratin treatments, and more.
Experience the Future of Hair Color
Monday | 12:00 p.m. - 12:40 p.m.
Luminae: Airtouch Balayage Is More Than “Hot Air”!
Monday | 1:00 p.m. - 1:40 p.m.
“To enlighten… to make luminous or shining”. These represent not only the definition of the word “Laminae”, but the major goals of the Luminae brand. Based on extensive scientific research, cutting-edge technology, and tested by expert salon professionals, Luminae is committed to providing the education and tools necessary to “enlighten” stylists and create “luminous and shining” hair.
With the popularity of Instagram, high-definition photography, and selfies, every woman wants to “be a star”. This has led to an increased demand for balayage, ombré, traditional highlights, and fantasy color services… making lightening a huge part of every salon’s business.
During our mainstage presentation we will demonstrating one of the industry’s newest Balayage techniques “Airtouch Balayage” as well as four of the most powerful/innovative lighteners in the industry and multiple ways of using them.
Bio
Bio
Bio
Dry Texture Cutting with Wesley Palmer
Monday | 2:00 p.m. - 2:40 p.m.
Tabatha Coffey
Kim Kimble
Nick Arrojo
Ted Gibson
Beth Minardi
Michael O'Rourke
Sherry Ratay
Eve Pearl
NAJA
