HOUSTON IMAGE EXPO
November 12 & 13, 2023
Texas Department of Licensing & Regulation Continuing Education Provider #2079
Selling in the construction industry during and post COVID is challenging. Some of the tried and true methods are less effective and many new ones are not as effective as they were at the onset. How do you adjust your sales strategy to continue to produce profitable business, increase revenue and even grow in this time period? Giving up on sales is a mistake and will be realized often when it’s too late. What we’ll cover:
- Is outside sales still relevant
- Is Zoom the new normal
- Is face to face selling possible
- How can you integrate digital selling with traditional selling?
We will dive deep into all these areas and you will come out with a baseline to build a sales plan. Many construction industry related companies are thriving in this climate. This is a chance for you to be one of those experiencing success.
PAID/HANDS-ON WORKSHOPS
HAIR TRENDS
Room 360D
Hair Ventilation Through a Pandemic
Sunday | 10:00 a.m. - 11:00 a.m.
My pandemic relief ventilating class will provide you with the knowledge to never be without an income again. In the middle of the current pandemic, the hair ventilator will give you step-by-step instructions on how to ventilate your custom pieces, the differences between the knots, where the knots should be placed on the head, and how to structure your price for repairing units. You will gain an understanding of the one, two, and three techniques and learn the proper techniques to knot, ventilate, and design your custom hairpieces. You will also receive beneficial information on how to build a successful business in distributing in retail and marketing your custom pieces. With these additional skills, you will generate more revenue. Allowing you to move your business through any disasters life may bring.
After this class, you will have learned the basics that you will need to know to generate a consistent stream of income, and you will gain the confidence to knot and ventilate your custom hairpieces for clients that may suffer from hair loss or thinning.
Roslyn Steward, “The PolyMair Histor” is a Master Educator, a platform artist, and a recipient of the Texas State Cosmetologist of the Year Award 2012. This profound lady has sparked interest in the industry as a hair ventilator who has raised awareness in the hair replacement and enhancement industry. Roslyn created her hair ventilating system known as Above the Rim Hair Ventilation back in 2010. The Above the Rim Hair Ventilation system is a revolutionary enhancement solution for people who are suffering from or experiencing hair thinning, balding, or hair loss.
Mrs. Steward is a loving wife and a mother of two children. She continues to work as a professional cosmetologist, believing in the high-quality service that she provides to her clients. With a considerable amount of positive feedback, Roslyn continues to research, train, and explore the possibilities of bringing the very best to her clients. This prompted her to travel and gather researched information so that she can share the knowledge and continue to educate others. Because of all her travels and learning endeavors, she has successfully developed her line of enhancement systems.
Roslyn’s perseverance and determination held strong and true as she designed and developed her line as an educator so that hairstylists can gain the benefits of being educated and mentored by “the PolyMair Histor”. Her passion is to enhance the appearance of others, whether it be for medical reasons or other hair loss reasons. Roslyn adds to her hair ventilation business by continuing to enhance her skills and techniques. She has also begun her natural hair care line and a personal care line by the name of PolyMair T’Dab Essentials. Roslyn is a giver. She is compassionate and loves to help, and she is a blessing to all ethnicities who are suffering from thinning, balding, and hair loss. She designed her enhancement systems for men, women, and children of all cultures.
Hair replacement is a revolutionary enhancement, as we move forward, we will see more and more of Roslyn Steward’s “Above the Rim Hair Ventilation” hair replacement systems.
Room 360D
Texture Talk
Sunday | 12:00 p.m. - 1:00 p.m.
Texture Talk is a platform created by Tendai Morris for people who have decided to embrace their natural texture or have given up on their natural texture out of frustration which stems from lack of understanding of the fiber that grows out of their head.
The Hair Whisperer Tendai will break down the 4 hair categories and subcategories with easy to understand/practical demonstrations. She will also provide tips from behind the chair for hydration and moisture balance, along with other topics such as how to correct damaged hair and how to stop breakage and hair loss.
Room 360D
Fall Into Beauty Trends with ULTA Beauty
Sunday & Monday | 2:30 p.m. - 3:30 p.m.
Join ULTA Beauty’s top artistic and education experts to explore current and upcoming beauty trends to delight your guests and build your business behind the chair.
Key Learnings: Time saving tips to elevate your color and styling services, practices to set you apart as an artist and social media insights to attract the guests you want.
Room 360D
Trend in Hairstyles 2022 and 2023
Monday | 1:00 p.m. - 2:00 p.m.
Room 360E
3D Balayage (En Español)
Sunday & Monday | 9:30 a.m. - 10:30 a.m.
3D Balayage is a combination of Color & Highlights that gives hair dimension and depth! Using 3D Balayage you can make hair look thicker & longer while brightening your clients face!
Featuring: Itely Hairfashion’s Iconic Blonde Bleach with E-Plex Bond Builder & Itely Hairfashion’s Colorly Optimus with E-Plex Bond Builder!
Imelda Gomez‘s passion for hair began early in her teens. That passion has grown into a 20-year career as a hairstylist in Houston TX.
Imelda began working in salons, only to learn very quickly, that she wanted to expand into her own business.
Opening L’Shear Hair Salon & Spa in 2012, she continued her education and became a Certified Educator of Itely Hairfashion. She has a strong social media presence with clients and peers as an excellent bilingual educator and hairstylist.
L’Shear was Voted Best Salon & Neighborhood Favorite by her Nextdoor Community in 2018.
Today Imelda runs L’Shear Hair Salon & Spa with a continued focus on education for herself, her stylists and her clients.
Room 360E
Rockin Curls
Sunday | 11:00 a.m. - 12:00 p.m.
- Learn How to Rock your Natural Curls
- Learn the Art of Twistouts
- Learn How to Escape Shrinkage
- Learn How to be Versatile
- Learn How to Attract Natural Hair Clients
Kay Greathouse is the owner of the Hairlounge salon and has been a licensed cosmetologist for 8 years. She has worked and studied under some of the greatest educators in the beauty industry.
Kay has become an educator at some of the most popular hairshows such as Bronner Bros. and Premier Birmingham. She has a passion for education and she loves to share it.
Room 360E
Silkiest Silk Press
Sunday | 1:00 p.m. - 2:00 p.m.
Jayvana’s love for hair started at a young age and has allowed her to share her gift with countless people for more than 25 years. She is the owner and operator of Divine Destiny Creations. Jayvana always says knowledge is power. She believes in continuous learning to always improve her craft. She decided to further her knowledge by obtaining her Master Barber license in 2017. Now, she travels across the world educating and learning new techniques. She is a certified hair loss specialist, certified in keratin treatments, and more.
Room 360E
Custom Illusion Hair Units
Sunday & Monday | 2:30 p.m. - 3:30 p.m.
I create a temporary illusion of a full head of hair with a custom hair Unit.
- These Units are created for women dealing with hair loss
- They can be designed for customers who're looking to change there style temporarily without cutting their natural hair.
- Customers who're looking for an on the go hair style with low maintenance and already styled with a trendy look.
In this Class I will cover : Proper Consultations, knowing when to refer your clients to a physician, the importance of a Hair and scalp analysis, how to create a custom illusion unit that looks natural and fits your clients needs ,and understanding the different types of alopecia that are most common in today’s time.
Kenya Davis is an Advance Master educator at The Salon Professional Academy in San Antonio Tx. Besides providing training, mentoring, and sharing her professional knowledge, Kenya has more than 10 years behind the chair.As an Expert Master stylist, she has worked with all textures and types of hair, and serves the latest hair trends. Kenya specializes in creating hair solutions for women who encounter/ suffer from multi forms of hair loss.
In 2015 Kenya opened her very first hair Salon by the name of The House Of Glam in Kilgore TX. She offered Private 1 on 1 sessions for those clients who were not comfortable in an open atmosphere salon due to certain hair conditions.
Kenya expanded her business when she opened her second salon in Longview TX where she offered multiple services, and grew a Team of entrepreneurs in the industry. Mrs. Davis has finished multiple training programs and has won numerous awards over the years. Her passion for the beauty industry has landed her on Platforms Like “The Trendsetter Hair show, Longview TX, “Texas International, Dallas Tx. “ Denise Michelle Mentorship Academy, Miami Florida “
“Bronner Brother Hair Show with Mr . Torrey, Miami Florida”, and many more. Kenya Davis became a cosmetology Instructor in 2021 and is still growing her Gift. While there, she has gained a certification in Brazilian Blowouts, She is Now a Redken Color specialist, She also Master an advanced cutting system through Mr. Chris Barren. Kenya has grown from Master Educator, to Advanced Master Educator, and now Trailblazer Master Educator.
In her free time Kenya enjoys spending time with her family, exercising, reading and educating herself. Being able to change how a person feels about themselves through their hair is her Gift and her Passion. Her goal is to create a sense of confidence and an experience that leaves her clients feeling sensational, Kensational!
Room 360E
Relaxer 411
Monday | 11:00 a.m. - 12:00 p.m.
Jayvana’s love for hair started at a young age and has allowed her to share her gift with countless people for more than 25 years. She is the owner and operator of Divine Destiny Creations. Jayvana always says knowledge is power. She believes in continuous learning to always improve her craft. She decided to further her knowledge by obtaining her Master Barber license in 2017. Now, she travels across the world educating and learning new techniques. She is a certified hair loss specialist, certified in keratin treatments, and more.
Room 360E
Braiding 101
Monday | 1:00 p.m. - 2:00 p.m.
- Learn the Foundation of Hair Braiding
- Learn Different Braid Patterns
- Learn How to Increase Your Income with Braiding
- Learn the Latest Braiding Technique
- Learn How to Retain Clients with the Artful Skill of Braiding
Kay Greathouse is the owner of the Hairlounge salon and has been a licensed cosmetologist for 8 years. She has worked and studied under some of the greatest educators in the beauty industry.
Kay has become an educator at some of the most popular hairshows such as Bronner Bros. and Premier Birmingham. She has a passion for education and she loves to share it.
Room 351A
Root Shadow/Blend To Perfect Baby-Lights & Balayage
Sunday | 10:00 a.m. - 11:00 a.m.
In this workshop you will learn how to Balayage RIGHT which will help you make more money in less time. No teasing needed as I will help you understand the importance of light and depth balance within the hair: by Celebrity Hair Colorist Sherry Ratay.
- Balayage “free-hand painting”: A step-by-step technique featuring how to transform an ordinary one-dimensional haircolor into a perfectly placed Balayage.
- Balayage “within a foil”: A step-by-step technique featuring how to transform an ordinary one-dimensional haircolor into a perfectly placed Balayage. Understanding when to use Free Hand painting versus Foil. Both Balayage techniques will transform a one-dimensional haircolor into a vivacious perfectly placed Balayage.
- Baby lights: Soft delicate light strands living closer to the regrowth area, an application to transition existing hair color from season to season.
Sherry Ratay is an internationally-acclaimed, celebrity colorist, Joico commercially artistic colorist, award-winning color expert and salon owner. Sherry travels all over the country to train and educate other professionals; she has had the pleasure and opportunity to make people look and feel beautiful for the past 20+ years. Although she owns her own luxury salon in Central Florida called Salon Ratay, she continues to intensely train with all of the major manufacturers in hair color and further her education. Sherry’s passion for education does not stop there. Along with being well versed in teaching all of the other hair color lines, Sherry has decided to dedicate her career to hair color. As a respected professional in the community, Sherry’s advice has been attributed in Vogue, Salon Today, American Salon, Modern Salon Magazine and Central Florida Lifestyle Publications. She has also been featured in Orlando Magazine, as the #1 Hair Colorists for women and men in the Central Florida area. As the Ratay brand develops, Sherry travels to Sam Brocato Salon in New York City.
“Haircolor is the ultimate beauty accessory.”
Room 351A
Blossom: The Color Explosion
Sunday | 11:30 a.m. - 12:30 p.m.
Monday | 11:30 a.m. - 1:00 p.m.
BLOSSOM is the perfect tool that enables you to create an infinite variety of color combinations: 7 colors and 1 clear to add an unmistakable signature to color services: yours! Coloring hair also means freedom. The freedom to give free reign to your imagination in the exciting world of color. Coloring hair with NO LIMITS and a touch of surprising craziness! Explode into color with BLOSSOM!
Featuring: Itely Hairfashion’s Iconic Bleach with E-Plex Bond Builder & Itely Hairfashion’s Blossom!
Darci Holloway has been an educator with Itely Hairfashion & owned her own salon equally for 17 years. She has used Itely Hairfashion products throughout her entire career, and continues to use their products every single day in her bustling Galveston TX Salon, Studio 3 Salon & Spa.
Darci recently received her Bachelor’s Degree in Business Administration from Texas A&M. In her continued pursuance of education, she has great, insightful advice for all stylists:
- Keep Following Your Dreams!
- Set New Goals!
- Continue Education, NEVER Stop Learning!
Room 351A
Pixie Cut 1 on 1
Sunday | 1:00 p.m. - 2:00 p.m.
BEAUTY BUSINESS
Room 360A
Where to Start?
Sunday | 1:00 p.m. - 2:00 p.m.
Jalia Pettis is an Arizona-based makeup artist, hairstylist, and educator. Her passion and ability have been recognized with numerous awards, including NAHA Makeup Artist of the Year (2022) and the International Beauty Industry Award (2020-2021). Pettis’ work spans a variety of settings, from film, television, and editorial, to creative direction and business development. In addition, she has worked with a range of clients, from internationally recognized brands to musicians, celebrities, athletes, and more.
A truly multifaceted artist, Pettis excels in a broad spectrum of specialties, from clean beauty to men’s grooming, natural hair, high-octane glamor, and much more. As an educator, her goal is to equip others with the tools and self-confidence to start their industry adventure.
Room 360A
Your Image, Your Brand
Monday | 11:00 a.m. - 12:00 p.m.
In the first five minutes of meeting someone, you can tell the level of connection to be made with that person.
This means first impressions mean a great deal and your personal image coincides when you are an entrepreneur. Your image should align with your brand and in this class, we will discuss ways to make the two effectively speak for you.
Jalia Pettis is an Arizona-based makeup artist, hairstylist, and educator. Her passion and ability have been recognized with numerous awards, including NAHA Makeup Artist of the Year (2022) and the International Beauty Industry Award (2020-2021). Pettis’ work spans a variety of settings, from film, television, and editorial, to creative direction and business development. In addition, she has worked with a range of clients, from internationally recognized brands to musicians, celebrities, athletes, and more.
A truly multifaceted artist, Pettis excels in a broad spectrum of specialties, from clean beauty to men’s grooming, natural hair, high-octane glamor, and much more. As an educator, her goal is to equip others with the tools and self-confidence to start their industry adventure.
