2022 IMAGE Expo Magazine
Click to View 

HOUSTON IMAGE EXPO

George R. Brown Convention Center

November 12 & 13, 2023

Sunday 9:00a.m. - 5:00p.m. | Monday 9:00a.m. - 4:00p.m.
Member of
PBAIBAAACS

Texas Department of Licensing & Regulation Continuing Education Provider #2079

2022 Exhibitors

NEW & FRESH CLASS LINEUP COMING IN 2023!
IN THE MEANTIME, CHECK OUT THE EDUCATION CATEGORIES THAT WILL BE FEATURED
Hair Trends
Men's Trends
Image
DAYSPA & MAKEUP
Image
Image
HAIRCOLOR
Featured Keynotes
ImageImageImage
Tom Woodcock
President | Seal the Deal
Selling in the COVID Era
Wednesday, July 20 | 1:15 p.m.-2:15p.m.

Selling in the construction industry during and post COVID is challenging. Some of the tried and true methods are less effective and many new ones are not as effective as they were at the onset. How do you adjust your sales strategy to continue to produce profitable business, increase revenue and even grow in this time period? Giving up on sales is a mistake and will be realized often when it’s too late. What we’ll cover:

  • Is outside sales still relevant
  • Is Zoom the new normal
  • Is face to face selling possible
  • How can you integrate digital selling with traditional selling?

We will dive deep into all these areas and you will come out with a baseline to build a sales plan. Many construction industry related companies are thriving in this climate. This is a chance for you to be one of those experiencing success.

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Networking & Association Use
Thursday, July 21 | 1:15 p.m.-2:15 p.m.
In this class we will layout how to determine what associations to join, how to work them and get business from your involvement. The single greatest way to find grouped customers and network contacts is right in your backyard association! Work them to the fullest and you'll never make a cold call again!
Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers
Speaker Bio

PAID/HANDS-ON WORKSHOPS

HAIR TRENDS

Room 360D
Hair Ventilation Through a Pandemic
Sunday | 10:00 a.m. - 11:00 a.m.

Roslyn Steward
Roslyn Steward

My pandemic relief ventilating class will provide you with the knowledge to never be without an income again. In the middle of the current pandemic, the hair ventilator will give you step-by-step instructions on how to ventilate your custom pieces, the differences between the knots, where the knots should be placed on the head, and how to structure your price for repairing units. You will gain an understanding of the one, two, and three techniques and learn the proper techniques to knot, ventilate, and design your custom hairpieces. You will also receive beneficial information on how to build a successful business in distributing in retail and marketing your custom pieces. With these additional skills, you will generate more revenue. Allowing you to move your business through any disasters life may bring.

After this class, you will have learned the basics that you will need to know to generate a consistent stream of income, and you will gain the confidence to knot and ventilate your custom hairpieces for clients that may suffer from hair loss or thinning.

Room 360D
Texture Talk
Sunday | 12:00 p.m. - 1:00 p.m.

Image
The Hair Whisperer Tendai

Texture Talk is a platform created by Tendai Morris  for people who have decided to embrace their natural texture or have given up on their natural texture out of frustration which stems from lack of understanding of the fiber that grows out of their head.

The Hair Whisperer Tendai will break down the 4 hair categories and subcategories with easy to understand/practical demonstrations.  She will also provide tips from behind the chair for hydration and moisture balance, along with other topics such as how to correct damaged hair and how to stop breakage and hair loss.

Room 360D
Fall Into Beauty Trends with ULTA Beauty
Sunday & Monday | 2:30 p.m. - 3:30 p.m.

Leo ValenciaImageULTA Beauty
Leonardo Valencia & Malorie Eddings

Join ULTA Beauty’s top artistic and education experts to explore current and upcoming beauty trends to delight your guests and build your business behind the chair.

Key Learnings: Time saving tips to elevate your color and styling services, practices to set you apart as an artist and social media insights to attract the guests you want.

Room 360D
Trend in Hairstyles 2022 and 2023
Monday | 1:00 p.m. - 2:00 p.m.

Image
Horacio Macedo
Trendy hairstyles and make use of work tools; so that the hair is not mistreated because all our products contain thermoprotective and are made of the highest quality, based on herbs and natural fruits.

Room 360E
3D Balayage (En Español)
Sunday & Monday | 9:30 a.m. - 10:30 a.m.

Imelda Gomez
Imelda Gomez
Owner | L’Shear Hair Salon & Spa | Itely Hairfashion Educator

3D Balayage is a combination of Color & Highlights that gives hair dimension and depth! Using 3D Balayage you can make hair look thicker & longer while brightening your clients face!

Featuring: Itely Hairfashion’s Iconic Blonde Bleach with E-Plex Bond Builder & Itely Hairfashion’s Colorly Optimus with E-Plex Bond Builder!

Room 360E
Rockin Curls
Sunday | 11:00 a.m. - 12:00 p.m.

Kay GreathouseImage
Kay Greathouse
Owner| Hairlounge
  • Learn How to Rock your Natural Curls
  • Learn the Art of Twistouts
  • Learn How to Escape Shrinkage
  • Learn How to be Versatile
  • Learn How to Attract Natural Hair Clients

Room 360E
Silkiest Silk Press
Sunday | 1:00 p.m. - 2:00 p.m.

Jayvana RuckerASHTAE
Jayvana Rucker
Owner & Operator | Divine Destiny Creations
How do you create a silky look on natural hair without a relaxer, keratin, or a smoothing system? We show you step-by-step how to create the silkiest silk press you’ve ever achieved that will actually last for your client. Learn proper hydration techniques and how to maintain natural or transitional hair textures. Create that instafamous #GlassHair look your clients request.

Room 360E
Custom Illusion Hair Units
Sunday & Monday | 2:30 p.m. - 3:30 p.m.

Kenya Davis
Kenya Davis

I create a temporary illusion of a full head of hair with a custom hair Unit.

  1. These Units are created for women dealing with hair loss
  2. They can be designed for customers who're looking to change there style temporarily without cutting their natural hair.
  3. Customers who're looking for an on the go hair style with low maintenance and already styled with a trendy look.

In this Class I will cover : Proper Consultations, knowing when to refer your clients to a physician, the importance of a Hair and scalp analysis, how to create a custom illusion unit that looks natural and fits your clients needs ,and understanding the different types of alopecia that are most common in today’s time.

Room 360E
Relaxer 411
Monday | 11:00 a.m. - 12:00 p.m.

Jayvana RuckerASHTAE
Jayvana Rucker
Owner & Operator | Divine Destiny Creations
Get the 411 on how to properly relax a client without burning or irritation. Understand the differences between texturizers, relaxers, and smoothing systems. Learn the tips they didn't teach you in cosmetology school.

Room 360E
Braiding 101
Monday | 1:00 p.m. - 2:00 p.m.

Kay GreathouseImage
Kay Greathouse
Owner| Hairlounge
  • Learn the Foundation of Hair Braiding
  • Learn Different Braid Patterns
  • Learn How to Increase Your Income with Braiding
  • Learn the Latest Braiding Technique
  • Learn How to Retain Clients with the Artful Skill of Braiding

Room 351A
Root Shadow/Blend To Perfect Baby-Lights & Balayage
Sunday | 10:00 a.m. - 11:00 a.m.

Sherry RataySherryRatay Logo
Sherry Ratay
Owner | Salon Ratay

In this workshop you will learn how to Balayage RIGHT which will help you make more money in less time.  No teasing needed as I will help you understand the importance of light and depth balance within the hair: by Celebrity Hair Colorist Sherry Ratay.

  • Balayage “free-hand painting”: A step-by-step technique featuring how to transform an ordinary one-dimensional haircolor into a perfectly placed Balayage.
  • Balayage “within a foil”: A step-by-step technique featuring how to transform an ordinary one-dimensional haircolor into a perfectly placed Balayage. Understanding when to use Free Hand painting versus Foil. Both Balayage techniques will transform a one-dimensional haircolor into a vivacious perfectly placed Balayage.
  • Baby lights: Soft delicate light strands living closer to the regrowth area, an application to transition existing hair color from season to season.

Room 351A
Blossom: The Color Explosion
Sunday | 11:30 a.m. - 12:30 p.m.
Monday | 11:30 a.m. - 1:00 p.m.

Darci Holloway
Darci Holloway

BLOSSOM is the perfect tool that enables you to create an infinite variety of color combinations: 7 colors and 1 clear to add an unmistakable signature to color services: yours! Coloring hair also means freedom. The freedom to give free reign to your imagination in the exciting world of color. Coloring hair with NO LIMITS and a touch of surprising craziness! Explode into color with BLOSSOM!

Featuring: Itely Hairfashion’s Iconic Bleach with E-Plex Bond Builder & Itely Hairfashion’s Blossom!

Room 351A
Pixie Cut 1 on 1
Sunday | 1:00 p.m. - 2:00 p.m.

Image
Jody Benton
Learn the art of the short pixie cut in this 1hr session.

BEAUTY BUSINESS

Room 360A
Where to Start?
Sunday | 1:00 p.m. - 2:00 p.m.

Jalia PettisJalia Pettis Logo
Jalia Pettis
Licensed Beauty Professional & Visionary
Ready to make the leap into beauty entrepreneurship? Don't rely on internet search engines to give you a road map, it takes a lot of hard work and continued effort. Yes you have to juggle working behind the chair,building and family, it takes balance. In this class, we discuss exactly where to start and provide step by step instructions. No short cuts allowed!

Room 360A
Your Image, Your Brand
Monday | 11:00 a.m. - 12:00 p.m.

Jalia PettisJalia Pettis Logo
Jalia Pettis
Licensed Beauty Professional & Visionary

In the first five minutes of meeting someone, you can tell the level of connection to be made with that person.

This means first impressions mean a great deal and your personal image coincides when you are an entrepreneur. Your image should align with your brand and in this class, we will discuss ways to make the two effectively speak for you.